Privacy Policy

Introduction and Overview

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We have written this privacy statement (version 09/22/2023-312590110) in order to provide you with the most current information available to you, as required by the Primary Data Protection Regulation (EU) 2016/679 and applicable national laws, to explain which personal data (data for short) we as the controller – and the processors (e.g. providers) commissioned by us – process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.
In short: We inform you comprehensively about data that we process about you.

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Data protection statements usually sound very technical and use legal terminology. This privacy statement, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. As far as it is conducive to transparency, technical terms are explained in a reader-friendly way, links to further information are provided and graphics are used. In this way, we provide information in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible by providing the most concise, unclear and legalistic explanations possible, as is often standard practice on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative, and perhaps there is one or two pieces of information that you did not yet know.
If you still have questions, we would like to ask you to contact the responsible office mentioned below or in the imprint, to follow the existing links and to look at further information on third party sites. You will of course also find our contact details in the imprint.

Scope

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This privacy policy applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (order processors). By personal data, we mean information within the meaning of Art. 4 No. 1 DSGVO, such as a person’s name, e-mail address and postal address. The processing of personal data ensures that we can offer and invoice our services and products, whether online or offline. The scope of this privacy policy includes:

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• all online presences (websites, online stores) that we operate

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• Social media presences and email communication

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• mobile apps for smartphones and other devices

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In short: The privacy policy applies to all areas in which personal data is processed in the company via the aforementioned channels in a structured manner. If we enter into legal relationships with you outside of these channels, we will inform you separately as appropriate.

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Legal-basis

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In the following privacy statement, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
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As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016, which you can of course read online on EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679.

We will only process your data if at least one of the following conditions applies:

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1. consent (Article 6(1) lit. a DSGVO): You have given us your consent to process data for a specific purpose. An example would be the storage of your entered data of a contact form.

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2. contract (Article 6(1) lit. b DSGVO): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a purchase contract with you, we need personal information in advance.

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3. Legal obligation (Article 6(1) lit. c DSGVO): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.
4. Regitimate Interests (Article 6(1) lit. f DSGVO): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website in a secure and economically efficient manner. This processing is therefore a legitimate interest.

Further conditions such as the exercise of recordings in the public interest and exercise of official authority and the protection of vital interests do not occur with us as a rule. Insofar as such a legal basis should nevertheless be relevant, this is shown at the appropriate place.

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In addition to the EU regulation, national laws also apply:

• In Austria, this is the Federal Act on the Protection of Individuals with regard to the Processing of Personal Data (Data Protection Act), in short DSG.
• In Germany, the Federal Data Protection Act, in shortBDSG, applies.

If other regional or national laws apply, we will inform you about them in the following sections.

Contact-data-responsible

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If you have any questions regarding data protection or the processing of personal data, please find below the contact details of the person or body responsible:
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Kontor New Media GmbH
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Michael Pohl, Jens Thele (managing director)
Neumühlen 17
22763 Hamburg

Email: info@kontornewmedia.com

Phone: +49 (0)40 646 905 10

contact-data-privacy-officer

The following are the contact details of the data protection officer:

HABEWI GmbH & Co. KG
Reinher Karl
Palmaille 96
22767 Hamburg

Email: datenschutz@habewi.de

Phone: +49 (0)40 18189800

storage-duration

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That we store personal data only as long as it is absolutely necessary for the provision of our services and products is a general criterion with us. This means that we delete personal data as soon as the reason for processing the data no longer exists. In some cases, we are required by law to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.

Should you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as soon as possible and insofar as there is no obligation to store it.

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We will inform you about the specific duration of the respective data processing below, provided we have further information on this.

Rights under the General Data Protection Regulation

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Pursuant to Articles 13, 14 DSGVO, we inform you about the following rights you are entitled to in order to ensure fair and transparent processing of data:

• According to Article 15 of the GDPR, you have the right to information about whether we are processing data about you. If this is the case, you have the right to receive a copy of the data and to know the following information:
  • for what purpose we are processing;
  • the categories, that is, the types of data that are processed;
  • who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
  • how long the data will be stored;
  • the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
  • that you can lodge a complaint with a supervisory authority (links to these authorities are provided below);
  • the origin of the data if we did not collect it from you;
  • whether profiling is carried out, i.e. whether data is automatically analyzed to arrive at a personal profile of you;
• You have a right to rectify data according to Article 16 of the GDPR, which means that we must correct data if you find errors.
• According to Article 17 of the GDPR, you have the right to erasure (“right to be forgotten”), which specifically means that you may request the deletion of your data.
• According to Article 18 DSGVO, you have the right to restriction of processing, which means that we may only store the data but not use it further.
• According to Article 20 DSGVO, you have the right to data portability, which means that we will provide you with your data in a common format upon request.
• According to Article 21 DSGVO, you have the right to object, which entails a change in processing after enforcement.
  • If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f) (legitimate interest), you may object to the processing. We will then check as soon as possible whether we can legally comply with this objection.
  • If data is used to conduct direct advertising, you can object to this type of data processing at any time. We may not use your data thereafter for direct marketing.
  • If data is used to conduct profiling, you may object to this type of data processing at any time. We may not use your data for profiling thereafter.
• According to Article 22 of the GDPR, you may have the right not to be subject to a decision based solely on automated processing (for example, profiling).
• According to Article 77 of the GDPR, you have the right to lodge a complaint. This means that you can complain to the data protection authority at any time if you believe that the data processing of personal data violates the GDPR.

In short: You have rights – do not hesitate to contact the responsible body listed above with us!

If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/. In Germany, there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:

Hamburg Data Protection Authority

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State Commissioner for Data Protection: Thomas Fuchs
Address:Ludwig-Erhard-Str. 22 7th floor, 20459 Hamburg
Telefonnr.: 040/428 54-40 40
E-mail address: mailbox@datenschutz.hamburg.de

Website:
https://datenschutz-hamburg.de/

Transfer of data to third countries

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We only transfer or process data to countries outside the EU (third countries) if you consent to this processing, if this is required by law or contractually necessary, and in any case only to the extent that this is generally permitted. Your consent is in most cases the most important reason that we have data processed in third countries. Processing personal data in third countries such as the United States, where many software vendors provide services and have their server locations, may mean that personal data is processed and stored in unexpected ways.

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We explicitly point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. Data processing by US services (such as Google Analytics) may result in data not being processed and stored anonymously, where applicable. Furthermore, US government authorities may be able to access individual data. In addition, it may happen that collected data is linked with data from other services of the same provider, if you have a corresponding user account. Where possible, we try to use server locations within the EU, if this is offered.

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We provide more detailed information about data transfers to third countries, where applicable, at the appropriate places in this Privacy Policy.

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Security of Data Processing

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To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. In this way, we make it as difficult as possible, within the scope of our possibilities, for third parties to infer personal information from our data.

Art. 25 DSGVO speaks here of “data protection through technology design and through data protection-friendly default settings” and thus means that both software (e.g. forms) and hardware (e.g. access to the server room) are always thought of security and appropriate measures are taken. In the following, we still go into concrete measures, if necessary.

TLS encryption with https

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TLS, encryption and https sound very technical and they are. We use HTTPS (Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transfer data over the Internet in a tap-proof manner.
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This means that the complete transmission of all data from your browser to our web server is secured – no one can “eavesdrop”.

This means we have implemented an additional layer of security and comply with data protection by design of technology (Article 25(1) DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
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You can recognize the use of this protection of data transmission by the small lock symbol at the top left of the browser, to the left of the Internet address (e.g. examplepage.com) and the use of the scheme https (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend doing a Google search for “Hypertext Transfer Protocol Secure wiki” to get good links to more detailed information.

Communication

When you contact us and communicate by phone, email or online form, there may be processing of personal data.

The data is processed for the handling and processing of your question and the related business transaction. The data during just as long stored or as long as the law requires.

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People concerned

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Affected by the aforementioned processes are all those who seek contact with us via the communication channels provided by us.

Telefon

When you call us, the call data is stored pseudonymously on the respective terminal device and with the telecommunications provider used. In addition, data such as name and telephone number may subsequently be sent by e-mail and stored for the purpose of responding to inquiries. The data is deleted as soon as the business case has been terminated and legal requirements permit.

E-Mail

If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone,…) and data is stored on the e-mail server. The data will be deleted as soon as the business case has been terminated and legal requirements allow.

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Online Forms

When you communicate with us using online forms, data is stored on our web server and, if necessary, forwarded to an e-mail address of ours. The data will be deleted as soon as the business case has been terminated and legal requirements allow.

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Rechtsgrundlagen

The processing of the data is based on the following legal bases:

• Art. 6 para. 1 lit. a DSGVO (consent): You give us the consent to store your data and further use it for the purposes relating to the business case;

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• Art. 6 (1) lit. b DSGVO (contract): There is a need for the performance of a contract with you or a processor such as the telephone provider or we need to process the data for pre-contractual activities, such as the preparation of an offer;

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• Art. 6 (1) lit. f DSGVO (Legitimate Interests): We want to operate customer inquiries and business communication in a professional framework. For this purpose, certain technical facilities such as email programs, exchange servers and mobile operators are necessary to operate the communication efficiently.

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order-processing-contract (AVV)

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In this section we would like to explain what a contract processing agreement is and why it is needed. Because the word “order processing contract” is quite a mouthful, we will also just use the acronym AVV more often here in the text. Like most companies, we do not work alone, but also use services of other companies or individuals ourselves. Through the involvement of various companies or service providers, it may be that we pass on personal data for processing. These partners then act as processors with whom we conclude a contract, the so-called order processing agreement (AVV). The most important thing for you to know is that the processing of your personal data is carried out exclusively in accordance with our instructions and must be governed by the GCU.

Who are processors?

As a company and website owner, we are responsible for all data that we process from you. In addition to the responsible parties, there may also be so-called processors. This includes any company or person that processes personal data on our behalf. More precisely and according to the GDPR definition: any natural or legal person, authority, institution or other body that processes personal data on our behalf is considered a processor. Consequently, processors can be service providers such as hosting or cloud providers, payment or newsletter providers, or large companies such as Google or Microsoft, for example.

For a better understanding of the terminology, here is an overview of the three roles in the GDPR:

Affected party (you as a customer or prospect) → Responsible party (we as a company and client) → Processor (service provider such as web hoster or cloud provider)

Content of a contract processing agreement

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As mentioned above, we have concluded an AVV with our partners who act as processors. This states, first and foremost, that the processor will process the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing, although in this context the electronic conclusion of the contract is also considered “in writing”. Only on the basis of the contract will the processing of personal data take place. The contract must contain the following:

• Binding us as the controller

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• Duties and rights of the responsible person

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• Categories of data subjects
• Type of personal data
• Type and purpose of data processing
• Subject and duration of data processing
• Place of performance of the data processing

Furthermore, the contract contains all the obligations of the processor. The most important obligations are:

• to ensure data security measures

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• take possible technical and organizational measures to protect the rights of the data subject

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• keep a data processing register

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• cooperate with the data protection supervisory authority upon request

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• to conduct a risk analysis in relation to the personal data received

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• Sub-processors may only be engaged with the written consent of the controller

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What such an AVV looks like in concrete terms can be seen, for example, at https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-auftragsverarbeitung.html. A sample contract is presented here.

Cookies

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What are cookies?

Our website uses HTTP cookies to store user-specific data.
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Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you browse the Internet, you use a browser. Popular browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

There’s one thing that can’t be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

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Cookies store certain user data from you, such as language or personal page settings. When you return to our site, your browser transmits the “user-related” information back to our site. Thanks to cookies, our site knows who you are and offers you the setting you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser, such as Chrome, and the web server. Here, the web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. Also, the expiration time of a cookie varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information on your PC.

This is what cookie data can look like, for example:

Name: _ga
Value: GA1.2.1326744211.152312590110-9
Purpose: distinguishing website visitors
Expiration date: after 2 years

A browser should be able to support these minimum sizes:

• At least 4096 bytes per cookie

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• At least 50 cookies per domain

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• At least 3000 cookies in total

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What types of cookies are there?

The question of which cookies we use in particular depends on the services we use and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

We can distinguish 4 types of cookies:

Necessary cookies
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These cookies are necessary to ensure basic functions of the website. For example, it needs these cookies when a user puts a product in the shopping cart, then continues surfing on other pages and only later goes to the checkout. Through these cookies, the shopping cart is not deleted even if the user closes his browser window.

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Purpose cookies
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These cookies collect info about user behavior and whether the user gets any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website with different browsers.

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Targeted cookies
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These cookies provide a better user experience. For example, entered locations, font sizes or form data are stored.

Advertising cookies
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These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very convenient, but also very annoying.

Usually, when you visit a website for the first time, you are asked which of these cookie types you want to allow. And of course, this decision is also stored in a cookie.

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism”.

Purpose of processing via cookies

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The purpose ultimately depends on the cookie in question. More details can be found below or from the manufacturer of the software that sets the cookie.

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What data is processed?

Cookies are small helpers for a many different tasks. Unfortunately, it is not possible to generalize what data is stored in cookies, but we will inform you about the data processed or stored in the following privacy policy

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Cookie storage duration

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The storage period depends on the cookie in question and is specified further below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.

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You also have influence on the storage period yourself. You can manually delete all cookies at any time via your browser (see also below “Right of objection”). Furthermore, cookies based on consent will be deleted at the latest after revocation of your consent, whereby the legality of the storage remains unaffected until then.

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Right of objection – how can I delete cookies?

How and whether you want to use cookies, you decide. Regardless of which service or website the cookies come from, you always have the option to delete, disable or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies.

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If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

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Chrome: Delete, enable and manage cookies in Chrome.

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: delete and manage cookies.

Microsoft Edge: deleting and managing cookies

If you generally don’t want cookies, you can set your browser to notify you whenever a cookie is about to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. It is best to search for the instructions in Google using the search term “delete cookies Chrome” or “disable cookies Chrome” in the case of a Chrome browser.

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Rechtsgrundlage

Since 2009, there are the so-called “cookie guidelines”. This states that the storage of cookies requires consent (Article 6 (1) lit. a DSGVO) from you. Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the Cookie Directives were not implemented as national law. Instead, the implementation of this directive took place largely in § 15 para.3 of the Telemedia Act (TMG).

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For absolutely necessary cookies, even in the absence of consent, there are legitimate interests (Article 6 para. 1 lit. f DSGVO), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and for this purpose certain cookies are often absolutely necessary.

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In so far as cookies that are not absolutely necessary are used, this is only done in the case of your consent. The legal basis in this respect is Art. 6 para. 1 lit. a DSGVO.

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In the following sections, you will be informed in more detail about the use of cookies, if used software uses cookies.

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Application data

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What is application data?

You can apply to us for a job in our company by e-mail, online form or via a recruiting tool. All data that we receive and process from you as part of an application counts as application data. In doing so, you always disclose personal data such as your name, date of birth, address and telephone number.

Why do we process application data?

We process your data so that we can operate a proper selection process in relation to the advertised position. In addition, we also like to keep your application documents in our application archive. This is because it often happens that, for a variety of reasons, a collaboration does not work out for the advertised position, but we are impressed by you and your application and can very well imagine a future collaboration. Provided you give us your consent to do so, we will archive your documents so that we can easily contact you for future assignments in our company.

We guarantee that we will handle your data with particular care and only ever process your data within the legal framework. Even within our company, your data will only be forwarded to people who are directly involved with your application. In short, your data is in safe hands with us!

What data is processed?

If you apply to us by e-mail, for example, we will of course also receive personal data, as mentioned above. Even the e-mail address already counts as personal data. However, in the course of an application process, we only process those data that are relevant to our decision as to whether or not we would like to welcome you to our team.

Which data exactly is processed depends primarily on the job advertisement. In most cases, however, it is a matter of name, date of birth, contact details and proof of qualifications. If you submit the application via an online form, the data will be passed on to us in encrypted form. If you send us the application by e-mail, this encryption does not take place. Therefore, we cannot assume any responsibility for the way the data is transmitted. However, once the data is on our servers, we are responsible for the lawful handling of your data.

During an application process, in addition to the above-mentioned data, information about your health or ethnic origin may also be requested so that we and you can exercise the rights related to labor law, social security and social protection and, at the same time, comply with the corresponding obligations. These data are special category data.

Here is a list of possible data that we may receive and process from you:

• Name
• Contact address
• E-Mail-Adresse
• Phone number
• date of birth
• Information provided in cover letter and resume
• Qualification evidence (e.g.) transcripts
• Data of special categories (e.g., ethnicity, health data, religious beliefs)
• Use data (websites visited, access data ect.)
• Metadata (IP address, device information)

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How long will the data be stored?

If we accept you as a team member in our company, your data will be further processed for the purpose of the employment relationship and kept with us at least until the termination of the employment relationship. All application documents will then go into your employee file.

If we do not offer you the job, if you decline our offer or withdraw your application, we may keep your data for up to 6 months after the end of the application process due to legitimate interest (Art. 6 para. 1 lit. f DSGVO). After that, both your electronic data and all data from physical application documents will be completely deleted or destroyed. We retain your data, for example, so that we can still answer any follow-up questions or so that we can provide evidence of the application in the event of a legal dispute. If a legal dispute arises and we may still need the data after the 6 months have expired, we will only delete the data when there is no longer any reason to retain it. Insofar as there are legal retention obligations to fulfill, we must generally store the data for longer than 6 months.

Furthermore, we can also store your data longer if you have given special consent for this. We do this, for example, if we can well imagine a cooperation with you in the future. Then it is helpful to have your data archived in order to be able to contact you without any problems. In this case, the data will be added to our applicant pool. Of course, you can revoke your consent to the longer storage of your data at any time. If there is no revocation and you do not give a new consent, your data will be deleted at the latest after 2 years.

Rechtsgrundlage

Legal basis for the processing of your data are Art. 6 para 1 lit. a DSGVO (consent), Art. 6 para 1 lit. b DSGVO (contract or pre-contractual measures), Art. 6 para 1 lit. f DSGVO (legitimate interests) and Art. 9 para 2 lit. a. DSGVO (processing of special categories).

If we include you in our applicant tool, this happens on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). We would like to point out that your consent to our application pool is voluntary, has no influence on the application process and you have the option to revoke your consent at any time. The lawfulness of the processing until the time of revocation remains unaffected.

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In the case of the protection of vital interests, the data processing is carried out in accordance with Art. 9 para. 2 lit. c. DSGVO. For the purposes of health care, occupational medicine, medical diagnosis, health or social care or treatment, or for the management of health or social care systems and services, the processing of personal data is carried out in accordance with Art. 9 (2) lit. h. DSGVO. If you voluntarily provide data of the special categories, the processing is based on Art. 9 (2) lit. a. DSGVO.

Kundendaten

What is customer data?

In order to provide our service or contractual services, we also process data of our customers and business partners. Among these data are always personal data. Customer data is all information that is processed on the basis of a contractual or pre-contractual cooperation in order to be able to provide the services offered. Customer data is therefore all collected information that we collect and process about our customers.

Why do we process customer data?

There are many reasons why we collect and process customer data. The most important one is that we simply need various data to provide our services. Sometimes your email address is enough here, but if you purchase a product or service, for example, we also need data such as name, address, bank details or contract data. We also use the data subsequently for marketing and sales optimization, so that we can improve our overall service to our customers. Another important point is our customer service, which is always very important to us. We want you to be able to come to us at any time with a question about our offers, and for that we need at least your e-mail address.

What data is processed?

Which data exactly are stored, can be reproduced at this point only by means of categories. This is because it always depends on what services you receive from us. In some cases, you simply give us your e-mail address so that we can, for example, get in touch with you or we can answer your questions. In other cases, you purchase a product or service from us and for this we need significantly more information, such as your contact details, payment details and contract details.

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Here is a list of possible data we receive from you and process:

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• Name
• Contact address
• E-Mail-Adresse
• Phone number
• date of birth
• Payment details (invoices, bank details, payment history, etc.)
• Contract data ( term, content)
• Use data (websites visited, access data ect.)
• Metadata (IP address, device information)

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How long will the data be stored?

As soon as we no longer need the customer data to fulfill our contractual obligations and our purposes, and the data is also not necessary for possible warranty and liability obligations, we delete the corresponding customer data. This is the case, for example, when a business contract ends. After that, the statute of limitations is usually 3 years, although longer periods are possible in individual cases. Of course, we also comply with the statutory retention obligations. Your customer data will most certainly not be passed on to third parties unless you have explicitly given your consent to do so.

Rechtsgrundlage

Legal basis for the processing of your data are Art. 6 para 1 lit. a DSGVO (consent), Art. 6 para 1 lit. b DSGVO (contract or pre-contractual measures), Art. 6 para 1 lit. f DSGVO (legitimate interests) and in special cases (eg medical services) Art. 9 para 2 lit. a. DSGVO (processing of special categories).

In the case of the protection of vital interests, data processing is carried out in accordance with Art. 9 para. 2 lit. c. DSGVO. For the purposes of health care, occupational medicine, medical diagnosis, health or social care or treatment, or for the management of health or social care systems and services, the processing of personal data is carried out in accordance with Art. 9 (2) lit. h. DSGVO. If you voluntarily provide data of the special categories, the processing is based on Art. 9 (2) lit. a. DSGVO.

Webhosting Introduction

What is web hosting?

When you visit websites these days, certain information – including personal data – is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By the way, by website we mean the totality of all web pages on a domain, i.e. everything from the home page (homepage) to the very last sub-page (like this one). By domain, we mean, for example, example.de or sampleexample.com.

When you want to view a website on a computer, tablet, or smartphone, you use a program called a web browser to do so. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari. We say browser or web browser for short.

In order to display the website, the browser must connect to another computer where the website’s code is stored: the web server. Running a web server is a complicated and costly task, which is why it is usually handled by professional providers, or ISPs. These offer web hosting and thus ensure reliable and error-free storage of website data. A whole lot of technical terms, but please stay tuned, it gets better!

When the browser on your computer (desktop, laptop, tablet or smartphone) connects and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data; on the other hand, the web server also needs to store data for a while to ensure proper operation.

A picture is worth a thousand words, so the following graphic shows the interaction between the browser, the Internet and the hosting provider to illustrate this.

Why do we process personal data?

The purposes of data processing are:

1. Professional hosting of the website and securing its operation

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2. to maintain operational and IT security

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3. Anonymous evaluation of access behavior to improve our offer and, if necessary, for law enforcement or prosecution of claims

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What data is processed?

Even while you are visiting our website right now, our web server, which is the computer on which this website is stored, usually automatically stores data such as

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• the complete Internet address (URL) of the web page accessed

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• Browser and browser version (e.g. Chrome 87)
• The operating system used (e.g. Windows 10)
• the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen/)
• the hostname and IP address of the device being accessed from (e.g. COMPUTERNAME and 194.23.43.121)
• the date and time

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• in files called web server log files

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How long is data stored?

In general, the above data is stored for two weeks and then automatically deleted. We do not share this data, but we cannot exclude the possibility that this data may be viewed by authorities in the event of unlawful conduct.

In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not share your data without consent!

Rechtsgrundlage

The lawfulness of the processing of personal data in the context of web hosting results from Art. 6 (1) lit. f DSGVO (protection of legitimate interests), because the use of professional hosting with a provider is necessary to present the company on the Internet in a secure and user-friendly manner and to be able to pursue attacks and claims from this if necessary.

Between us and the hosting provider there is usually a contract for commissioned processing in accordance with Art. 28 f. DSGVO, which ensures compliance with data protection and guarantees data security.

raidboxes privacy policy

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We use the web hosting provider raidboxes for our website. The service provider is the German company Raidboxes GmbH, Hafenstraße 32, 48153 Münster, Germany.

You can learn more about the data processed by using raidboxes in the privacy policy at https://raidboxes.io/legal/privacy/.

Web Analytics Introduction

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What is Web Analytics?

We use software on our website to evaluate the behavior of website visitors, called web analytics or web analysis for short. This involves collecting data that the respective analytic tool provider (also called tracking tool) stores, manages and processes. The data is used to create analyses of user behavior on our website and made available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. To do this, we show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such testing procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.

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Why do we run Web Analytics?

With our website, we have a clear goal in mind: we want to deliver the best web offering on the market for our industry. To achieve this goal, we want to offer the best and most interesting offer on the one hand, and on the other hand we want to make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our web offer for you and us accordingly. For example, we can see how old our visitors are on average, where they come from, when our website is most visited or which content or products are particularly popular. All this information helps us to optimize the website and thus best adapt it to your needs, interests and wishes.

What data is processed?

What data exactly is stored depends, of course, on the analysis tools used. But usually, for example, what content you view on our website, what buttons or links you click, when you access a page, what browser you use, what device (PC, tablet, smartphone, etc.) you use to visit the website or what computer system you use is stored. If you agreed that location data may also be collected, these may also be processed by the web analytics tool provider.

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In addition, your IP address is also stored. According to the General Data Protection Regulation (DSGVO), IP addresses are personal data. However, your IP address is usually stored pseudonymously (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data, such as your name, age, address or e-mail address are stored as a matter of principle. All this data, if collected, is stored pseudonymously. Thus, you cannot be identified as a person.

The following example schematically shows how Google Analytics works as an example of client-based web tracking with Java Script code.

How long the respective data is stored always depends on the provider. Some cookies store data only for a few minutes or until you leave the website again, other cookies can store data for several years.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. In general, we process personal data only as long as it is strictly necessary for the provision of our services and products. If it is required by law, such as in the case of accounting, this storage period may be exceeded.

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Widerspruchsrecht

You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.

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Rechtsgrundlage

The use of web analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur during the collection by web analytics tools.

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In addition to consent, there is a legitimate interest on our part to analyze the behavior of website visitors and thus to improve our offer technically and economically. With the help of web analytics, we detect website errors, can identify attacks and improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). We use the tools nevertheless only insofar as they have given consent.

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Since web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly what data of yours is stored and processed, you should read the privacy statements of the respective tools.

Information on specific web analytics tools, you can get – if available – in the following sections.

Microsoft Clarity Privacy Policy

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We use the web analysis software Microsoft Clarity for our website. The service provider is the American company Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

Microsoft also processes data from you in the USA, among other places. Clarity or Microsoft is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

In addition, Microsoft uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and through the standard contractual clauses, Microsoft undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information on Microsoft’s standard contractual clauses, see https://learn.microsoft.com/en-us/compliance/regulatory/offering-eu-model-clauses

You can learn more about the data processed by using Microsoft in the privacy policy at https://privacy.microsoft.com/de-de/privacystatement.

Email-Marketing Introduction

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What is email marketing?

To keep you always up to date, we also use the possibility of e-mail marketing. In this process, if you have agreed to receive our e-mails or newsletters, data from you will also be processed and stored. E-mail marketing is a sub-area of online marketing. This involves sending news or general information about a company, products or services by e-mail to a specific group of people who are interested in them.

If you want to participate in our email marketing (usually via newsletter), you usually just need to register with your email address. To do this, you fill out an online form and send it off. However, it may also happen that we ask you for your salutation and your name, for example, so that we can also write to you personally.

In principle, signing up for newsletters works with the help of the so-called “double opt-in procedure”. After you have registered for our newsletter on our website, you will receive an e-mail via which you confirm the newsletter registration. This ensures that the e-mail address belongs to you and that no one has registered with a third-party e-mail address. We or a notification tool we use logs each individual subscription. This is necessary so that we can also prove the legally correct registration process. As a rule, the time of registration, the time of the registration confirmation and your IP address are stored. In addition, it is also logged when you make changes to your stored data.

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Why do we use email marketing?

Of course, we want to stay in touch with you and always present you with the most important news about our company. For this purpose, we use, among other things, e-mail marketing – often referred to as just “newsletter” – as an essential part of our online marketing. If you agree to it or it is permitted by law, we will send you newsletters, system e-mails or other notifications by e-mail. When we use the term “newsletter” in the following text, we mainly mean regularly sent emails. Of course, we do not want to bother you in any way with our newsletters. That’s why we really always try to provide only relevant and interesting content. For example, you will learn more about our company, our services or products. Since we are always improving our offers, our newsletter will also tell you when there is news or when we are offering special, lucrative promotions. If we use a service provider that offers a professional mailing tool for our e-mail marketing, we do so in order to be able to offer you fast and secure newsletters. The purpose of our email marketing is basically to inform you about new offers and also to get closer to our business goals.

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What data is processed?

When you become a subscriber to our newsletter through our website, you confirm by email to join an email list. In addition to IP address and e-mail address, your title, name, address and telephone number may also be stored. However, only if you agree to this data storage. The data marked as such are necessary for you to participate in the service offered. Providing this information is voluntary, but failure to provide it will result in you not being able to use the service. In addition, information about your device or your preferred content on our website may be stored. You can find out more about the storage of data when you visit a website in the section “Automatic data storage”. We record your consent form so that we can always prove that this complies with our laws.

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Duration of data processing

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If you unsubscribe your email address from our email/newsletter distribution list, we may store your address for up to three years based on our legitimate interests so that we can still prove your consent at the time. We may only process this data if we need to defend ourselves against any claims.

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However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you permanently object to the consent, we reserve the right to store your email address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course also keep your e-mail address.

Widerspruchsrecht

You have the option to cancel your newsletter subscription at any time. To do so, you simply need to revoke your consent to the newsletter subscription. This usually only takes a few seconds or one or two clicks. Most of the time, you will find a link to cancel your newsletter subscription right at the end of each email. If you really cannot find the link in the newsletter, please contact us by mail and we will cancel your newsletter subscription immediately.

Rechtsgrundlage

The sending of our newsletter is based on your consent (Article 6 para 1 lit a DSGVO). This means that we may only send you a newsletter if you have actively registered for it beforehand. If necessary, we may also send you advertising messages, provided that you have become our customer and have not objected to the use of your e-mail address for direct advertising.

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For information about specific email marketing services and how they process personal data, please see – where available – the following sections.

Social Media Introduction

What is social media?

In addition to our website, we are also active in various social media platforms. This may involve processing data from users so that we can target users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly in our website. This is the case, for example, when you click on a so-called social button on our website and are redirected directly to our social media presence. So-called social media or social media are websites and apps through which registered members can produce content, share content openly or in specific groups, and network with other members.

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Why do we use social media?

For years, social media platforms have been the place where people communicate and connect online. Our social media presences allow us to bring our products and services closer to prospective customers. The social media elements embedded on our website help you switch to our social media content quickly and without complications.

The data that is stored and processed through your use of a social media channel is primarily for the purpose of being able to perform web analyses. The aim of these analyses is to be able to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, appropriate conclusions can be drawn about your interests with the help of the evaluated data and so-called user profiles can be created. This also enables the platforms to present you with tailored advertisements. Mostly, cookies are set in your browser for this purpose, which store data about your usage behavior.

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We generally assume that we remain responsible under data protection law, even if we use services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 DSGVO. Insofar as this is the case, we point this out separately and work on the basis of an agreement in this regard. The essence of the agreement is then reproduced below with the platform concerned.

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Please note that when using the social media platforms or our built-in elements, data may also be processed from you outside the European Union, as many social media channels, for example Facebook or Twitter, are American companies. This may make it less easy for you to claim or enforce your rights with respect to your personal data.

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What data is processed?

What data exactly is stored and processed depends on the respective provider of the social media platform. But usually it is data such as phone numbers, email addresses, data you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you yourself have a profile with the visited social media channel and are logged in, data can be linked to your profile.

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All data that is collected via a social media platform is also stored on the servers of the providers. Thus, only the providers also have access to the data and can provide you with the appropriate information or make changes.

If you want to know exactly what data is stored and processed by the social media providers and how you can object to the data processing, you should carefully read the respective privacy policy of the company. Also, if you have any questions about data storage and data processing or want to assert corresponding rights, we recommend that you contact the provider directly.

Duration of data processing

We will inform you about the duration of data processing below, if we have further information about it. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is matched with our own user data is already deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, as in the case of accounting, for example, this storage period may also be exceeded.

Widerspruchsrecht

You also have the right and the option to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.

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Since social media tools may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly what data of yours is stored and processed, you should read through the privacy statements of the respective tools.

Rechtsgrundlage

If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, if consent is given, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we use the tools only insofar as you have given consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

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You can learn more about specific social media platforms – if available – in the following sections.

Facebook privacy policy

What are Facebook tools?

We use selected tools from Facebook on our website. Facebook is a social media network of the company Meta Platforms Inc. or for the European area of the company Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. With the help of these tools, we can offer you and people who are interested in our products and services the best possible offer.

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If data is collected from you and forwarded via our embedded Facebook elements or via our Facebook page (Fanpage), both we and Facebook Ireland Ltd. are responsible for this. Facebook is solely responsible for the further processing of this data. Our joint obligations have also been embodied in a publicly available agreement at https://www.facebook.com/legal/controller_addendum. This states, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you direct the question to us, we are obligated to forward it to Facebook.

In the following, we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

Among many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. However, since the term is hardly known, we have decided to call them simply Facebook Tools. Among them are:

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• Facebook Pixel

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• social plug-ins (such as the “Like” or “Share” button)
• Facebook login
• Account Kit
• APIs (application programming interface)
• SDKs (collection of programming tools)
• Platform integrations
• Plugins
• Codes
• Specifications
• Documentations
• Technologies and services

Through these tools, Facebook extends services and has the ability to obtain information about user activity outside of Facebook.

Why do we use Facebook tools on our website?

We want to show our services and products only to people who are really interested in them. With the help of advertisements (Facebook Ads) we can reach exactly these people. However, in order to show users suitable ads, Facebook needs information about people’s wants and needs. Thus, information about user behavior (and contact data) on our website is made available to the company. As a result, Facebook collects better user data and can show interested people the appropriate advertising about our products or services. The tools thus enable customized advertising campaigns on Facebook.

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Data about your behavior on our website is called “event data” by Facebook. This is also used for measurement and analysis services. Facebook can thus create “campaign reports” on our behalf about the impact of our advertising campaigns. Furthermore, analytics give us better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, social plug-ins allow you to share content on our site directly on Facebook.

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What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) may be sent to Facebook. Depending on the tools used, customer data such as name, address, phone number, and IP address may be sent.

Facebook uses this information to match the data with the data it itself has from you (if you are a Facebook member). Before customer data is sent to Facebook, it undergoes a process called “hashing.” This means that a data record of any size is transformed into a character string. This also serves to encrypt data.

In addition to contact data, “event data” is also transmitted. By “event data” we mean the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event data” may also be associated with contact information. This allows Facebook to offer better personalized advertising. After the aforementioned matching process, Facebook deletes the contact data again.

To be able to deliver ads in an optimized way, Facebook only uses event data if it has been combined with other data (collected by Facebook in other ways). Facebook also uses this event data for security, privacy, development, and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files used to store data or information in browsers. Depending on the tools you use and whether you are a Facebook member, different numbers of cookies are created in your browser. We go into more detail about individual Facebook cookies in the descriptions of each Facebook tool. You can also learn general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

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Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers spread around the world where its data is stored. However, customer data is deleted within 48 hours after it has been matched with its own user data.

How can I delete my data or prevent data storage?

In accordance with the Basic Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.

Complete deletion of data only occurs if you delete your Facebook account completely. And this is how deleting your Facebook account works:

1) On the right side of Facebook, click Settings.

2) Then click on “Your Facebook information” in the left column.

3) Now click “Disable and delete”.

4) Now select “Delete account” and then click “Next and delete account”

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5) Now enter your password, click “Next” and then click “Delete Account”

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The storage of data that Facebook receives via our site is done, among other things, via cookies (e.g. for social plugins). In your browser, you can disable, delete or manage individual or all cookies. Depending on which browser you use, this works in different ways. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.

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If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. This way, you can decide for each individual cookie whether to allow it or not.

Rechtsgrundlage

If you have consented that data from you can be processed and stored by embedded Facebook tools, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we use the tools only insofar as you have given consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view Facebook’s privacy policy or cookie policy.

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Facebook also processes data from you in the USA, among other places. Facebook or Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. For more information, please visit https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

In addition, Facebook uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and through the standard contractual clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook Data Processing Term, which references the Standard Contractual Clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

We hope we have provided you with an understanding of the most important information about the use and data processing by Facebook tools. If you want to learn more about how Facebook uses your data, we encourage you to review the data policies at https://www.facebook.com/privacy/policy/.

Facebook Fanpage Privacy Policy

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We also have a Facebook Fanpage for our website. The service provider is the American company Meta Platforms Inc. The company responsible for the European region is Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland)

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Facebook also processes data from you in the USA, among other places. Facebook or Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. For more information, please visit https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

In addition, Facebook uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and through the standard contractual clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook Data Processing Term, which references the Standard Contractual Clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

To learn more about the data processed through the use of Facebook, please see the Privacy Policy at https://www.facebook.com/about/privacy.

Instagram Privacy Policy

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What is Instagram?

We have included features from Instagram on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is one of Facebook’s products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you call up web pages on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is thus processed across all Facebook companies.

In the following, we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. Since Instagram is part of Meta Platforms Inc, we draw our information from Instagram’s policies on the one hand, but also from Meta’s privacy policy itself on the other.

Instagram is one of the most popular social media networks in the world. Instagram combines the advantages of a blog with the advantages of audiovisual platforms like YouTube or Vimeo. You can upload photos and short videos on “Insta” (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don’t want to be active yourself, you can also just follow other interesting users.

Why do we use Instagram on our website?

Instagram is that social media platform that has really gone through the roof in recent years. And of course, we have responded to this boom as well. We want you to feel as comfortable as possible on our website. That’s why a varied preparation of our content is a matter of course for us. Through the embedded Instagram features, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also serve us for personalized advertising on Facebook. This way, only people who are really interested in our products or services get our ads.

Instagram also uses the collected data for measurement and analysis purposes. We get aggregate statistics and thus more insight about your desires and interests. It is important to note that these reports do not identify you personally.

What data does Instagram store?

When you come across one of our pages that have Instagram features (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram’s servers. In the process, data is sent to Instagram, stored and processed. And this is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram is also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

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Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data is, for example, name, address, phone number and IP address. These customer data will only be transmitted to Instagram if they have been “hashed” beforehand. Hashing means that a data record is transformed into a character string. This makes it possible to encrypt the contact data. In addition, the “event data” mentioned above is also transmitted. By “event data” Facebook – and consequently Instagram – understands data about your user behavior. It may also happen that contact data is combined with event data. The contact data collected is matched with the data Instagram already has from you.

Through small text files (cookies), which are usually set in your browser, the collected data is transmitted to Facebook. Depending on the Instagram features used and whether you yourself have an Instagram account, different amounts of data are stored.

We assume that Instagram’s data processing works the same as Facebook’s. This means that if you have an Instagram account or have visited www.instagram.com, Instagram has at least set a cookie. If this is the case, your browser sends info to Instagram via the cookie as soon as you come into contact with an Instagram function. At the latest after 90 days (after matching), this data is deleted again or anonymized. Although we have intensively studied the data processing of Instagram, we can not say exactly what data Instagram collects and stores.

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In the following, we show you cookies that are set in your browser at least when you click on an Instagram function (such as button or an Insta image). In our test, we assume that you do not have an Instagram account. Of course, if you are logged into Instagram, significantly more cookies are set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: “”
Purpose: This cookie is most likely set for security reasons, to prevent falsification of requests. However, we could not find out more precisely.
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Expiration date: after one year

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Name: mid
Value: “”
Purpose: Instagram sets this cookie to optimize its own services and offerings on and off Instagram. The cookie sets a unique user ID.
Expiration date: after the end of the session

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Name: fbsr_312590110124024
Value:none specified
Purpose: This cookie stores the log-in request for users of the Instagram app.


Expiration date: after session ends

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Name: rur
Value:ATN
Purpose: This is an Instagram cookie that provides functionality on Instagram.
Expiration date:after the end of the session

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Name: urlgen
Wert: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe312590110”
Purpose: This cookie is used for Instagram marketing purposes.
Expiration date: after the end of the session

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Note: We can not claim completeness here. Which cookies are set in individual cases depends on the embedded features and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between Facebook companies with external partners and with people you connect with around the world. Data is processed in compliance with its own data policy. Your data is distributed on Facebook servers around the world, in part for security reasons. Most of these servers are located in the U.S.

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How can I delete my data or prevent data storage?

Thanks to the Basic Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to delete your data on Instagram completely, you have to delete your Instagram account permanently.

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And this is how deleting your Instagram account works:

First, open the Instagram app. On your profile page, go down and click on “Help section”. Now you will get to the company’s website. On the webpage, click “Manage your account” and then click “Delete your account.”

When you delete your account altogether, Instagram deletes posts such as your photos and status updates. Information that other people have shared about you is not part of your account and consequently will not be deleted.

As mentioned above, Instagram stores your data primarily through cookies. You can manage, disable or delete these cookies in your browser. Depending on your browser, the management always works a little differently. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.

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You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Rechtsgrundlage

If you have consented that data from you can be processed and stored by embedded social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. We use the integrated social media elements nevertheless only insofar as you have given consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text on cookies carefully and view the privacy policy or cookie policy of the respective service provider.

Instagram also processes data from you in the USA, among other places. Instagram or Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. For more information, please visit https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

In addition, Instagram uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and through the standard contractual clauses, Instagram undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

We have tried to bring you closer to the most important information about Instagram’s data processing. At https://privacycenter.instagram.com/policy/, you can learn even more about Instagram’s data policies.

Twitter Privacy Policy

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What is Twitter?

On our website, we have incorporated features of Twitter. These are, for example, embedded tweets, timelines, buttons or hashtags. Twitter is a short message service and a social media platform of the company Twitter Inc, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.

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To our knowledge, in the European Economic Area and Switzerland, no personal data or data relating to your web activities are yet transferred to Twitter by the mere inclusion of Twitter function. Only when you interact with the Twitter functions, such as clicking on a button, can data be sent to Twitter, stored there and processed. We have no influence on this data processing and bear no responsibility for it. Within the framework of this privacy policy, we want to give you an overview of what data Twitter stores, what Twitter does with this data and how you can protect yourself from the data transmission to a large extent.

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For some, Twitter is a news service, for others a social media platform and still others speak of a microblogging service. All these designations have their justification and mean more or less the same thing.

Both private individuals and companies use Twitter to communicate with interested people via short messages. Twitter allows only 280 characters per message. These messages are called “tweets.” Unlike Facebook, for example, the service does not focus on expanding a network for “friends” but wants to be understood as a worldwide and open news platform. On Twitter, it is also possible to have an anonymous account and tweets can be deleted by the company on the one hand, and by the users themselves on the other.

Why do we use Twitter on our website?

Like many other websites and companies, we try to offer our services and communicate with our customers through various channels. Twitter in particular has grown on us as a useful “little” news service. Again and again we tweet or retweet exciting, funny or interesting content. We realize that you can’t follow every channel separately. After all, you also have something else to do. That’s why we have included Twitter functions on our website. You can follow our Twitter activity “on the spot” or follow a direct link to our Twitter page. Through the integration, we want to strengthen our service and user experience on our website.

What data is stored by Twitter?

On some of our subpages you will find the built-in Twitter functions. When you interact with Twitter content, such as clicking on a button, Twitter may collect and store data. And this is the case even if you do not have a Twitter account yourself. Twitter calls this data “log data”. This includes demographic data, browser cookie IDs, your smartphone ID, hashed email addresses, and information about which pages you have visited on Twitter and what actions you have taken. Twitter, of course, stores more data if you have a Twitter account and are logged in. Most of the time, this storage happens via cookies. Cookies are small text files that are usually set in your browser and transmit different information to Twitter.

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What cookies are set when you are not logged in to Twitter, but visit a website with built-in Twitter features, we will show you now. Please consider this list as an example. We can in no way guarantee a claim to completeness here, as the choice of cookies always changes and depends on your individual actions with Twitter content.

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These cookies were used in our test:

Name: personalization_id
Wert: “v1_cSJIsogU51SeE312590110”
Purpose: This cookie stores information about how you use the website and which advertisements you may have come to Twitter through.
Expiration date: after 2 years

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Name: long
Value: en
Purpose: This cookie stores your preset or preferred language.
Expiration date: after session end

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Name: guest_id
Value: 312590110v1%3A157132626
Purpose: This cookie is set to identify you as a guest.

Expiration date: after 2 years

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Name: fm
Value: 0
Purpose: Unfortunately, we were not able to find out the purpose for this cookie.
Expiration date: after session end

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Name: external_referer
Value: 3125901102beTA0sf5lkMrlGt
Purpose: This cookie collects anonymous data, such as how often you visit Twitter and how long you visit Twitter.
Expiration date: After 6 days

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Name: eu_cn
Value: 1
Purpose: This cookie stores user activity and is used for various advertising purposes by Twitter.

Expiration date: After one year

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Name: ct0
Value: c1179f07163a365d2ed7aad84c99d966
Purpose: Unfortunately, we have not found any information about this cookie.
Expiration date: after 6 hours

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Name: _twitter_sess
Value: 53D%253D–dd0248312590110-
Purpose: This cookie allows you to use features within the Twitter website.
Expiration date: after session end

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Note: Twitter also works with third-party providers. That’s why we also detected the three Google Analytics cookies _ga, _gat, _gid during our test.

Twitter uses the collected data on the one hand to better understand user behavior and thus improve its own services and advertising offers, and on the other hand the data also serves internal security measures.

How long and where is the data stored?

When Twitter collects data from other websites, it is deleted, aggregated or otherwise obscured after a maximum of 30 days. Twitter’s servers are located on various server centers in the United States. Accordingly, it can be assumed that the collected data is collected and stored in America. After our research, we could not clearly determine whether Twitter also has its own servers in Europe. In principle, Twitter can store the collected data until it is no longer useful to the company, you delete the data or there is a legal deletion period.

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How can I delete my data or prevent data storage?

Twitter repeatedly emphasizes in its privacy policy that it does not store data from external website visits if you or your browser are located in the European Economic Area or Switzerland. However, if you interact with Twitter directly, Twitter will of course store data from you.

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If you have a Twitter account, you can manage your data by clicking “More” under the “Profile” button. Then click on “Settings and privacy”. Here you can manage the data processing individually.

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If you do not have a Twitter account, you can go to twitter.com and then click on “Individualization”. Under the “Individualization and Data” section, you can manage your collected data.

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Most data is stored via cookies, as mentioned above, and you can manage, disable or delete them in your browser. Please note that you only “edit cookies in the browser you choose”. This means: if you use a different browser in the future, you will have to manage your cookies there again according to your wishes. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.

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You can also manage your browser in such a way that you are informed for each individual cookie. Then you can always decide individually whether to allow a cookie or not.

Twitter also uses the data for personalized advertising inside and outside of Twitter. In the settings, you can turn off personalized advertising under “Individualization and data”. If you use Twitter on a browser, you can disable personalized advertising at https://optout.aboutads.info/?c=2&lang=EN.

Rechtsgrundlage

If you have consented that data from you can be processed and stored by embedded social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. We use the integrated social media elements nevertheless only insofar as you have given consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

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Twitter also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

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As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Twitter uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Twitter undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information on Twitter’s standard contractual clauses, please visit https://gdpr.twitter.com/en/controller-to-controller-transfers.html.

We hope we have given you a basic overview of Twitter’s data processing. We do not receive any data from Twitter, nor do we have any responsibility for what Twitter does with your data. If you have any further questions about this topic, we encourage you to review Twitter’s Privacy Policy at https://twitter.com/de/privacy.

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Blogs and Publication Media Introduction

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What are blogs and publication media?

We use on our website blogs or other means of communication, with which we can communicate on the one hand with you and on the other hand you also with us. In the process, data from you may also be stored and processed by us. This may be necessary so that we can present content accordingly, communication works and security is increased. In our data protection text, we generally go into what data can be processed from you. Exact details on data processing always also depend on the tools and functions used. In the privacy notices of the individual providers, you will find precise information about data processing.

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Why do we use blogs and publication media?

Our biggest concern with our website is to provide you with interesting and exciting content, and at the same time your opinions and content are important to us. That’s why we want to create a good interactive exchange between us and you. With various blogs and publication options we can achieve exactly that. For example, you can post comments on our content, comment on other comments, or in some cases, post yourself.

What data is processed?

What data exactly is processed always depends on the communication functions we use. Very often, IP address, username and published content are stored. This is done primarily to ensure security protection, to prevent spam and to be able to take action against illegal content. Cookies can also be used for data storage. These are small text files that are stored with information in your browser. You can find more details about the collected and stored data in our individual sections and in the privacy policy of the respective provider.

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Duration of data processing

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We will inform you about the duration of data processing below, provided we have further information on this. For example, contribution and comment functions store data until you revoke the data storage. In general, personal data is only stored as long as it is absolutely necessary for the provision of our services.

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Widerspruchsrecht

You also have the right and the possibility to revoke your consent to the use of cookies or third-party communication tools at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.

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Since publication media may also use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly what data of yours is stored and processed, you should read through the privacy statements of the respective tools.

Rechtsgrundlage

We use the communication tools mainly on the basis of our legitimate interests (Art. 6 para. 1 lit. f DSGVO) in a fast and good communication with you or other customers, business partners and visitors. Insofar as the use serves the settlement of contractual relationships or their initiation, the legal basis is furthermore Art. 6 para. 1 p. 1 lit. b. DSGVO.

Certain processing, in particular the use of cookies and the use of comment or message functions require your consent. If and insofar as you have consented that data from you can be processed and stored by integrated publication media, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). Most of the communication functions we use set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

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You can learn more about specific tools – if available – in the following sections.

blogposts-and-comment-functions-privacy-clause

There are various online communication tools that we may use on our website. For example, we use blog posts and comment functions. This gives you the opportunity to comment or post content as well. If you use this function, your IP address may be stored for security reasons. This is how we protect ourselves from illegal content such as insults, unauthorized advertising or prohibited political propaganda. In order to identify whether comments are spam, we may also store and process user information based on our legitimate interest. If we start a poll, we also store your IP address for the duration of the poll so that we can ensure that all participants really only vote once. Cookies may also be used for storage purposes. All data that we store from you (such as content or information about you) will remain stored until you object.

comment-subscriptions-privacy-clause

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You can also subscribe to comments that follow your post. In this case, you will always receive a message when a follow-up comment is published. First, you will receive a confirmation email to verify that the email address you provided also belongs to you. By submitting the confirmation, you also agree to the data processing. You can unsubscribe from this subscription (as with a newsletter, for example) at any time and revoke your consent. The lawfulness of the processing up to this point remains unaffected. As long as you are a subscriber to the comments, we store your registration time and your IP address so that we can also prove your consent if necessary. After your subscription cancellation, we may keep your email address, on the legal basis of our legitimate interest of a proof of consent, for up to three years. However, if you confirm your former subscription consent and request deletion of your data, the data will be deleted from our system immediately.

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Cookie Consent Management Platform Introduction

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What is a Cookie Consent Management Platform?

We use a Consent Management Platform (CMP) software on our website, which helps us and you to handle used scripts and cookies correctly and safely. The software automatically creates a cookie popup, scans and controls all scripts and cookies, provides cookie consent for you as required by data protection laws, and helps us and you keep track of all cookies. With most cookie consent management tools, all existing cookies are identified and categorized. You as a website visitor then decide for yourself whether and which scripts and cookies you allow or disallow. The following graphic illustrates the relationship between browser, web server and CMP.

Why do we use a cookie management tool?

Our goal is to offer you the best possible transparency in the area of data protection. In addition, we are also legally obligated to do so. We want to educate you as much as possible about all tools and all cookies that can store and process data from you. It is also your right to decide for yourself which cookies you accept and which you do not. In order to give you this right, we first need to know exactly which cookies ended up on our website in the first place. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with DSGVO-compliant information about them. You can then accept or reject cookies via the consent system.

What data is processed?

Within our cookie management tool, you can manage each cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent is stored so that we do not have to query you each time you visit our website again and we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period of your cookie consent varies. In most cases, this data (such as pseudonymous user ID, time of consent, details of cookie categories or tools, browser, device information) is stored for up to two years.

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Duration of data processing

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We will inform you about the duration of data processing below, provided we have further information on this. In general, we only process personal data for as long as is strictly necessary to provide our services and products. Data that is stored in cookies is stored for different lengths of time. Some cookies are already deleted after you leave the website, others may be stored in your browser for several years. The exact duration of data processing depends on the tool used; in most cases, you should be prepared for a storage period of several years. In the respective privacy statements of the individual providers, you will usually receive exact information about the duration of data processing.

Widerspruchsrecht

You also have the right and the possibility to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.

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For information on specific cookie management tools, learn – if available – in the following sections.

Rechtsgrundlage

If you agree to cookies, personal data about you will be processed and stored via these cookies. If we are allowed to use cookies through your consent (Article 6 (1) lit. a DSGVO), this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, cookie consent management platform software is used. The use of this software enables us to operate the website in an efficient manner in compliance with the law, which constitutes a legitimate interest (Article 6 (1) (f) DSGVO).

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BorlabsCookie Privacy Policy

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We use BorlabsCookie on our website, which is, among other things, a tool for storing your cookie consent. Service provider is the German company Borlabs – Benjamin A. Bornschein, Rübenkamp 32, 22305 Hamburg, Germany. You can learn more about the data processed through the use of BorlabsCookie in the Privacy Policy on .
https://de.borlabs.io/datenschutz/.

Security & anti-spam

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What is a security & anti-spam software?

With so-called security & anti-spam software, you can protect yourself and us from various spam or phishing emails and possible other cyberattacks. Spam is advertising mails from a mass mailing, which you yourself did not ask for. Such mails are also called data garbage and can also cause costs. Phishing mails, on the other hand, are messages that aim to build trust via fake news or websites in order to obtain personal data. Anti-spam software usually protects against unwanted spam messages or malicious mails that could introduce viruses into our system, for example. We also use general firewall and security systems that protect our computers from unwanted network attacks.

Why do we use security & anti-spam software?

We place a particularly high value on security on our website. After all, it’s not just about our security, but more importantly about yours. Unfortunately, in the world of IT and the Internet, cyber threats are now already part of everyday life. Hackers often try to steal personal data from an IT system with the help of a cyberattack. And that is why a good defense system is absolutely necessary. A security system monitors all incoming and outgoing connections to our network or computer. In order to achieve even greater security against cyber attacks, we also use other external security services in addition to the standardized security systems on our computer. Unauthorized traffic of data is thus better prevented and thus we protect ourselves from cybercrime.

What data is processed by security & anti-spam softwares?

What data exactly is collected and stored depends of course on the particular service. However, we always strive to use only programs that collect data very sparingly or store only data that is necessary for the fulfillment of the service offered. Basically, the service may store data such as name, address, IP address, e-mail address and technical data such as browser type or browser version. Also, any performance and log data may be collected in order to detect possible incoming threats in a timely manner. This data is processed within the scope of the services and in compliance with applicable laws. This also includes the DSGVO in the case of US providers (via the standard contractual clauses). These security services also work in some cases with third-party providers who may store and/or process data under instruction and in accordance with the privacy policy and other security measures. The data storage is mostly done via cookies.

Duration of data processing

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We will inform you about the duration of data processing below, provided we have further information on this. For example, Security programs store data until you or we revoke the data storage. In general, personal data is only stored as long as it is absolutely necessary for the provision of services. In many cases, unfortunately, we lack precise information from the providers about the length of storage.

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Widerspruchsrecht

You also have the right and the possibility to revoke your consent to the use of cookies or third-party security software providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.

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Since cookies may also be used with such security services, we recommend that you read our general privacy policy on cookies. To find out exactly what data of yours is stored and processed, you should read through the privacy statements of the respective tools.

Rechtsgrundlage

We use security services mainly on the basis of our legitimate interests (Art. 6 para. 1 lit. f DSGVO) in a good security system against various cyber attacks.

Certain processing operations, in particular the use of cookies as well as the use of security functions require your consent. If you have consented that data of you can be processed and stored by integrated security services, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). Most of the services we use set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

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You can learn more about specific tools – if available – in the following sections.

Wordfence Privacy Policy

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We use Wordfence, a WordPress security plug-in, for our website. The service provider is the American company Defiant, Inc, 1700 Westlake Ave N Ste 200, Seattle, WA 98109, USA.

Wordfence also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be accompanied by various risks to the legality and security of data processing.

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As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Wordfence uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Wordfence undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.

The data processing conditions (Data Protection Regulation), which correspond to the standard contractual clauses, can be found at https://www.wordfence.com/help/general-data-protection-regulation/.

To learn more about the data processed through the use of Wordfence, please see the Privacy Policy at https://www.wordfence.com/privacy-policy/.

Audio & Video Introduction

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What are audio and video elements?

We have included audio or video elements on our website so that you can watch videos or listen to music/podcasts directly through our website, for example. The content is provided by service providers. All content is therefore also obtained from the corresponding servers of the providers.

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These are embedded functional elements of platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free of charge, but paid content can also be published. With the help of these embedded elements, you can listen to or view the respective content via our website.

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When you use audio or video elements on our website, personal data from you may also be transmitted to the service providers, processed and stored.

Why do we use audio & video elements on our website?

Of course, we want to provide you with the best experience on our website. And we realize that content is no longer conveyed merely in text and static image. Instead of just giving you a link to a video, we provide audio and video formats right on our website that are entertaining or informative, and ideally both. This expands our service and makes it easier for you to access interesting content. Thus, in addition to our text and images, we also offer video and/or audio content.

What data is stored by audio & video elements?

When you access a page on our website that has an embedded video, for example, your server connects to the service provider’s server. In the process, data from you is also transmitted to the third-party service provider and stored there. Some data is collected and stored quite independently of whether or not you have an account with the third-party provider. This usually includes your IP address, browser type, operating system, and other general information about your terminal device. Furthermore, most providers also collect information about your web activity. This includes session duration, bounce rate, which button you clicked on, or which website you used to access the service. All this information is usually stored via cookies or pixel tags (also called web beacons). Pseudonymized data is mostly stored in cookies in your browser. You can always find out exactly what data is stored and processed in the privacy policy of the provider in question.

Duration of data processing

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You can find out exactly how long the data is stored on the servers of the third-party providers either below in the privacy text of the respective tool or in the privacy policy of the provider. In principle, personal data is always processed only as long as it becomes absolutely necessary for the provision of our services or products. As a rule, this also applies to third-party providers. In most cases, you can assume that certain data will be stored on the servers of third-party providers for several years. Data can be stored for different lengths of time specifically in cookies. Some cookies are already deleted after leaving the website, others can be stored in your browser for several years.

Widerspruchsrecht

You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser. The lawfulness of the processing until the revocation remains unaffected.

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Since the embedded audio and video functions on our site usually also use cookies, you should also read our general privacy policy on cookies. In the privacy statements of the respective third-party providers, you can learn more about the handling and storage of your data.

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Rechtsgrundlage

If you have consented that data from you can be processed and stored by embedded audio and video elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. We use the embedded audio and video elements nevertheless only insofar as you have given consent.

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YouTube Privacy Policy

What is YouTube?

We have YouTube videos built into our website. So we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you call up a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. In the process, various data are transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in the European area.

In the following, we would like to explain in more detail which data is processed, why we have embedded YouTube videos and how you can manage or delete your data.

On YouTube, users can watch, rate, comment and upload videos themselves for free. Over the past few years, YouTube has become one of the most important social media channels in the world. In order for us to display videos on our website, YouTube provides a code snippet that we have included on our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We are committed to providing you with the best possible user experience on our website. And of course, interesting videos can’t be missing from that. With the help of our embedded videos, we provide you with other helpful content in addition to our texts and images. In addition, the embedded videos make our website easier to find on the Google search engine. Also, when we run ads through Google Ads, Google – thanks to the data we collect – can really only show these ads to people who are interested in what we have to offer.

What data is stored by YouTube?

Once you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet provider. Other data may include contact details, any ratings, sharing of content via social media or adding to your favorites on YouTube.

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If you are not signed into a Google account or a YouTube account, Google stores data with a unique identifier associated with your device, browser, or app. For example, your preferred language setting is retained. But a lot of interaction data can’t be stored because fewer cookies are set.

In the following list, we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a YouTube account logged in. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete, because user data always depends on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y312590110-1
Purpose: This cookie registers a unique ID to store statistics of the video watched.
Expiration date: after session end

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Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website via PREF.
Expiration date: after 8 months

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Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie attempts to estimate the user’s bandwidth on our web pages (with embedded YouTube video).
Expiration date: after 8 months

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Other cookies set when you are logged in with your YouTube account:

Name: APISID
Wert: zILlvClZSkqGsSwI/AU1aZI6HY7312590110-
Purpose: This cookie is used to create a profile about your interests. Used are the data for personalized advertisements.
Expiration date: after 2 years

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Name: CONSENT
Value: YES+AT.com+20150628-20-0
Purpose: The cookie stores the status of a user’s consent to use different services from Google. CONSENT is also used for security purposes to verify users and protect user data from unauthorized attacks.
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Expiration date: after 19 years

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Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiration date: after 2 years

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Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Purpose: This cookie stores information about your login details.
Expiration date: after 2 years

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Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
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Expiration date: after 2 years

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Name: SID
Value: oQfNKjAsI312590110-
Purpose: This cookie stores your Google account ID and your last login time in digitally signed and encrypted form.
Expiration date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the site and what advertisements you may have seen before visiting our site.
Expiration date: after 3 months

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How long and where will the data be stored?

The data that YouTube receives from you and processes are stored on Google servers. Most of these servers are located in America. At https://www.google.com/about/datacenters/locations/?hl=de you can see exactly where Google’s data centers are located. Your data is distributed across the servers. This means that the data can be accessed more quickly and is better protected from manipulation.

Google stores the collected data for different lengths of time. Some data you can delete at any time, others are automatically deleted after a limited time, and still others are stored by Google for a longer period of time. Some data (such as items from My Activity, photos or documents, products) stored in your Google Account will remain until you delete it. Even if you are not signed into a Google account, you can delete some data associated with your device, browser, or app.

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How can I delete my data or prevent data storage?

Generally, you can delete data in Google Account manually. With the automatic deletion feature of location and activity data introduced in 2019, information will be stored for either 3 or 18 months depending on your decision – and then deleted.

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Whether or not you have a Google account, you can configure your browser to delete or disable cookies from Google. Depending on which browser you use, this works in different ways. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.

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If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. This way, you can decide for each individual cookie whether to allow it or not.

Rechtsgrundlage

If you have consented that data from you can be processed and stored by embedded YouTube elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the embedded YouTube elements insofar as you have given your consent. YouTube also sets cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

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Youtube also processes data from you in the USA, among other places. Youtube or Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. For more information, please visit https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

In addition, Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and through the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which reference the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

Because YouTube is a subsidiary of Google, there is a common privacy policy. If you want to learn more about how your data is handled, we recommend you read the privacy policy at https://policies.google.com/privacy?hl=de.

Web design introduction

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What is web design?

We use several tools on our website that serve our web design. Web design is not, as often assumed, just about making our website look pretty, but also about functionality and performance. But of course, the appropriate appearance of a website is also one of the major goals of professional web design. Web design is a branch of media design and deals with the visual as well as the structural and functional design of a website. The goal is to use web design to improve your experience on our website. In web design jargon, this is referred to as user experience (UX) and usability. User experience refers to all impressions and experiences that the website visitor experiences on a website. Usability is a sub-item of user experience. This refers to the user-friendliness of a website. The main focus here is on ensuring that content, subpages or products are clearly structured and that you can easily and quickly find what you are looking for. In order to provide you with the best possible experience on our website, we also use so-called third-party web design tools. In this privacy policy, the category “web design” therefore includes all services that improve the design of our website. This can be, for example, fonts, various plugins or other integrated web design functions.

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Why do we use web design tools?

How you absorb information on a website depends very much on the structure, functionality and visual perception of the website. Therefore, a good and professional web design became more and more important for us as well. We are constantly working on the improvement of our website and see this also as an extended service for you as a website visitor. Furthermore, a beautiful and functioning website also has economic advantages for us. After all, you will only visit us and take advantage of our offers if you feel completely comfortable.

What data is stored by web design tools?

When you visit our website, there may be web design elements embedded in our pages that may also process data. Exactly what data is involved, of course, depends largely on the tools used. Further below you can see exactly which tools we use for our website. We recommend that you also read the respective privacy policy of the tools used for more detailed information on data processing. In most cases, you will find out there which data is processed, whether cookies are used and how long the data is stored. Through fonts such as Google Fonts, for example, information such as language settings, IP address, browser version, browser screen resolution and browser name are also automatically transmitted to the Google servers.

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Duration of data processing

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How long data is processed is very individual and depends on the web design elements used. For example, if cookies are used, the retention period can be as short as a minute or as long as a few years. Please make yourself clear in this regard. For this purpose, we recommend on the one hand our general text section on cookies as well as the privacy statements of the tools used. There you will usually find out exactly which cookies are used and what information is stored in them. Google font files, for example, are stored for one year. This is to improve the loading time of a website. In principle, data is only ever stored for as long as is necessary for the provision of the service. In the case of legal requirements, data can also be stored for longer.

Widerspruchsrecht

You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. You can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser. However, under web design elements (mostly fonts), there is also data that cannot be deleted quite so easily. This is the case when data is automatically collected directly when a page is called up and transmitted to a third-party provider (such as Google). In this case, please contact the support of the respective provider. In the case of Google, you can reach support at https://support.google.com/?hl=de.

Rechtsgrundlage

If you have consented that web design tools may be used, the legal basis of the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur during the collection by web design tools. From our side, there is also a legitimate interest to improve the web design on our website. After all, only then can we provide you with a beautiful and professional web offer. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use web design tools insofar as you have given your consent. In any case, we want to emphasize that again here.

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Information on specific web design tools can be obtained – if available – in the following sections.

Google Fonts Local Privacy Policy

On our website, we use Google Fonts from the company Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European region. We have integrated the Google fonts locally, i.e. on our web server – not on the servers of Google –. As a result, there is no connection to Google servers and therefore no data transmission or storage.

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What are Google Fonts?

In the past, Google Fonts were also called Google Web Fonts. This is an interactive directory of over 800 fonts that Google provides for free. With Google Fonts, you could use fonts without uploading them to your own server. But to prevent any information transfer to Google servers in this regard, we have downloaded the fonts to our server. In this way, we act in a privacy compliant manner and do not send any data to Google Fonts.

Explanation-of-used-terms

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We always try to write our privacy policy as clear and understandable as possible. However, especially with technical and legal topics, this is not always easy. It often makes sense to use legal terms (such as personal data) or certain technical terms (such as cookies, IP address). However, we do not want to use these without explanation. Below you will now find an alphabetical list of important terms used that we may not have sufficiently addressed in the previous privacy policy. If these terms are taken from the GDPR and are definitions, we will also cite the GDPR texts here and add our own explanations if necessary.

contract-processor

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Definition of terms according to Article 4 of the GDPR.

For the purposes of this Regulation, the term means:

“processor” a natural or legal person, public authority, agency or other body that processes personal data on behalf of the controller;

Explanation: As a company and website owner, we are responsible for all data that we process from you. In addition to the responsible parties, there may also be so-called processors. This includes any company or person that processes personal data on our behalf. Consequently, in addition to service providers such as tax advisors, processors can also be, for example, hosting or cloud providers, payment or newsletter providers, or large companies such as, for example, Google or Microsoft.

Dateisystem

Definition of terms according to Article 4 of the GDPR.

For the purposes of this Regulation, the term means:

“file system”any structured collection of personal data accessible according to specified criteria, whether such collection is maintained centrally, decentrally or according to functional or geographical criteria;

Explanation: Any organized storage of data on a computer disk is called a “file system”. For example, if we store your name and email address on a server for our newsletter, then this data is located in a so-called “file system”. The most important tasks of a “file system” include the quick search and retrieval of specific data and, of course, the secure storage of data.

Third

Definition of terms according to Article 4 of the GDPR.

For the purposes of this Regulation, the term means:

“third party” a natural or legal person, public authority, agency or other body, other than the data subject, the controller, the processor and the persons who, under the direct authority of the controller or processor, are authorised to process the personal data;

Explanation: The GDPR basically only explains here what a “third party” is not. In practice, any “third party” who also has an interest in the personal data, but is not one of the persons, authorities or entities mentioned above. For example, a parent company may act as a “third party”. In this case, the subsidiary group is the controller and the parent group is a “third party”. However, this does not mean that the parent company is automatically permitted to view, collect or store the subsidiary company”s personal data.

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Restriction of Processing

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Definition of terms under Article 4 of the GDPR.

For the purposes of this Regulation, the term means:

“restriction of processing”

the marking of stored personal data with the aim of limiting their future processing;

Explanation: It is one of your rights to be able to require processors to restrict your personal data for further processing operations at any time. To do this, specific personal data, such as your name, date of birth or address, will be marked in such a way that complete further processing is no longer possible. For example, you could restrict processing so that your data may no longer be used for personalized advertising.

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Consent

Determination of terms according to Article 4 of the GDPR.

For the purposes of this Regulation, the term means:

“consent” of the data subject means any freely given specific, informed and unambiguous indication of his or her wishes in the form of a statement or other unambiguous affirmative act by which the data subject signifies his or her agreement to personal data relating to him or her being processed;

Explanation: As a rule, such consent is given on websites via a cookie consent tool. You probably know this. Whenever you visit a website for the first time, you are usually asked via a banner whether you agree or consent to data processing. In most cases, you can also make individual settings and thus decide for yourself which data processing you allow and which you do not. If you do not consent, no personal data of yours may be processed. In principle, consent can, of course, also be given in writing, i.e. not via a tool.

Empfänger

Definition of terms under Article 4 of the GDPR.

For the purposes of this Regulation, the term means:

“recipient” a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not a third party. However, public authorities that may receive personal data in the context of a specific investigative task under Union or Member State law shall not be considered as recipients; the processing of such data by the aforementioned authorities shall be carried out in accordance with the applicable data protection rules, in accordance with the purposes of the processing;

Explanation: Any person or company that receives personal data is considered a recipient. Thus, we and our processors are also so-called recipients. Only authorities that have an investigation mandate are not considered recipients.

Personal Data

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Definition of terms according to Article 4 of the GDPR.

For the purposes of this Regulation, the term means:

“personal data”

any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;

Explanation: Personal data are therefore all those data that can identify you as a person. This is usually data such as:

• Name
• Adresse
• E-Mail-Adresse
• Mail address
• Phone number
• date of birth
• Identification numbers such as social security number, tax identification number, ID card number, or matriculation number
• Bank information such as account number, credit information, account balances, and more

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According to the European Court of Justice (ECJ), your IP address also counts as personal data. IT experts can use your IP address to determine at least the approximate location of your device and subsequently you as the connection owner. Therefore, storing an IP address also requires a legal basis in terms of the GDPR. There are also still so-called “special categories” of personal data that also require special protection. These include:

• racial and ethnic origin

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• political opinions
• religious or ideological beliefs
• union affiliation

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• genetic data such as data taken from blood or saliva samples

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• biometric data (which is information about mental, physical, or behavioral characteristics that can identify an individual)
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  Health data
• Sexual orientation or sexual life data

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Pseudonymization

Definition of terms according to Article 4 of the GDPR.

For the purposes of this Regulation, the term means:

“pseudonymization” means the processing of personal data in such a way that the personal data can no longer be related to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures which ensure that the personal data are not attributed to an identified or identifiable natural person;

Explanation: In our privacy policy, we often talk about pseudonymized data. By pseudonymized data you can no longer be identified as a person, unless other information is still added. However, you should not confuse pseudonymization with anonymization. Anonymization removes any reference to a person, so that this can really only be reconstructed with a disproportionately large technical effort.

Processing

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Definition of terms according to Article 4 of the GDPR.

For the purposes of this Regulation, the term means:

“processing”

any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organization, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction;

Note: When we refer to processing in our Privacy Policy, we mean any type of data processing. This includes, as mentioned above in the original GDPR statement, not only the collection but also the storage and processing of data.

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All texts are protected by copyright.

Source: Created with the Data Protection Generator by AdSimple